How to name your business — A simple and effective processOne of the most common points people get stuck while setting up their business is in the naming process. Choosing a word or a string of…Mar 11, 2021Mar 11, 2021
Published inLucas Iemini Design Co.Brand Strategy and Business Strategy — What’s the difference?You just had a great idea. You know that no one else has made it happen before. You know how to make that work for your future clients…Mar 4, 2021Mar 4, 2021
Published inLucas Iemini Design Co.Should I use my own name or branded one?If you are not sure you should use your own name, or a branded business name, you’re most likely not seeing clearly into your business and…Jan 28, 2021Jan 28, 2021
Published inLucas Iemini Design Co.3 Easy and cheap tricks to make your restaurant (or delivery spot) stand outIt has never been easy to compete in such an essential industry like the food industry. For as long as we can remember, restaurants…Sep 18, 2020Sep 18, 2020
Published inLucas Iemini Design Co.Things people say to bring you down (And why you should ignore them)Wether you are a solopreneur or a still a wantrepreneur, I can confidently assume that at some point in your journey you were faced by…Jul 17, 2020Jul 17, 2020
Published inLucas Iemini Design Co.The Branding of Breaking Bad’s HeisenbergWhen walter white becomes Heisenberg, he is not just impersonating a drug dealer (or maker), he actually turns into a different person…Jul 4, 2020Jul 4, 2020
Cuida da sua vida! — e isto inclui sua saúde mentalJá faz tanto tempo que não escrevo nada que nem sei mais se ainda tenho intimidade suficiente com as palavras para dizer o que está na…Sep 1, 2018Sep 1, 2018
Fazendo Mágica no Instagram em 2018Todas as paradas novas que eles não querem que você saiba!Jan 5, 2018Jan 5, 2018
Não deixe 2017 continuar em 2018Será que em 2017 a maluquice não passou um pouquinho dos limites?Este ano se mostrou um ponto de inflexão importante, como muitos outros…Dec 29, 2017Dec 29, 2017
Existe publicidade ruim?Se você está ao menos remotamente ligado ao mundo da publicidade, seja divulgando seu pequeno comércio ou sua empresa ou se você já é…Dec 11, 2017Dec 11, 2017
